It's because my family made it up. It is both a verb and a noun. It is when you are not quite farming and you are not quite ranching. Instead, you're franching. It's like a hobby farm. But, that doesn't fit either, because it is way more than a hobby, it is a life. You spend way more than you make doing it. Yet, you still do it. And every life lesson can be learned on a franch.